Should Small Businesses Advertise on Google Ads?
Last Updated on August 30, 2025 One of the oldest online marketing myths is that Google Ads is not suited for small, and sometimes even medium businesses. I can’t really trace it back, but it was considered an “old myth” even when I started my career in digital marketing back in 2012. So today, I […]
Manual vs Automated Bidding Strategies: Google Ads’ Bidding Shift
Last Updated on August 30, 2025 These days, it’s rare to see a Google Ads campaign running on Manual CPC, but why is that? Of course, it’s easier to use automated bidding strategies, such as Maximize Conversions or Maximize Conversion Value, but are they really better than the good ol’ Manual CPC? To me, the […]
How to Improve your Google Ads Quality Score
Last Updated on August 30, 2025 Quality Score (or QS) is a metric used by Google to determine your Cost per Click (CPC) and position. The higher your QS, the less you’ll pay for clicks, and the higher your ad will be placed. However, although it is one of the most important aspects of your […]