Local services are among the most competitive industries. No matter if you’re running a garage door repair company, appliance repair,...
Steffi
One of the oldest online marketing myths is that Google Ads is not suited for small, and sometimes even medium...
Lachi Media
These days, it’s rare to see a Google Ads campaign running on Manual CPC, but why is that? Of course,...
Lachi Media
Quality Score (or QS) is a metric used by Google to determine your Cost per Click (CPC) and position. The...
Lachi Media
In the last two years, Google representatives started offering advertisers to use broad match type keywords instead of phrase and...
Lachi Media
Fake leads are a pain point in many types of campaigns. They waste advertising budgets, and they mess up the...
Lachi Media