18 Google Ads AI Max for Search Best Practices
AI Max is worth using more often than not, but not because it is flawless. It is worth using because it can expand a Search campaign in three places at once: query matching, message generation, and landing-page selection. That can create real incremental lift. It can also create a mess when the campaign structure, website, […]
How to Optimize Performance Max Campaigns
Performance Max optimization is not about finding the right trick. It is about figuring out what the campaign is learning from, whether that learning is actually good for the business, and which input is most likely to improve the outcome. That is the core shift. If you approach PMax like a more automated Search campaign, […]