Search has changed. Customers aren’t typing “plumber near me” into Google anymore (actually, they still do – for now). They’re...
Steffi
When you’re running a local home service business, you don’t always have the time or the budget for complex marketing...
Steffi
Local services are among the most competitive industries. No matter if you’re running a garage door repair company, appliance repair,...
Steffi
When scouring through search results, have you ever come across a particular website that just seems to dominate the front...
Lachi Media
Sales Funnel is a term we have heard more and more in the last few years, usually paired with the...
Lachi Media
One of the oldest online marketing myths is that Google Ads is not suited for small, and sometimes even medium...
Lachi Media
These days, it’s rare to see a Google Ads campaign running on Manual CPC, but why is that? Of course,...
Lachi Media
Quality Score (or QS) is a metric used by Google to determine your Cost per Click (CPC) and position. The...
Lachi Media
Do you feel that you’re not utilizing certain aspects of your marketing efforts correctly or that you’re missing something? Incorporating...
Lachi Media
CRO (or Conversion Rate Optimization) is the process of improving the conversion rate of a landing page or a website...
Lachi Media
Do you run a local home services business but find yourself chasing work instead of providing your services to clients?...
Lachi Media
Running a successful PPC campaign requires more than just targeting the perfect keywords and a great ad (on Google and...
Lachi Media
In the last two years, Google representatives started offering advertisers to use broad match type keywords instead of phrase and...
Lachi Media
Fake leads are a pain point in many types of campaigns. They waste advertising budgets, and they mess up the...
Lachi Media
Etsy is the world’s biggest marketplace for handmade items. In most cases, if you chose Etsy as your main storefront,...
Lachi Media