Manual vs Automated Bidding Strategies: Google Ads’ Bidding Shift
These days, it’s rare to see a Google Ads campaign running on Manual CPC, but why is that? Of course, it’s easier to use automated bidding strategies, such as Maximize Conversions or Maximize Conversion Value, but are they really better than the good ol’ Manual CPC? To me, the most interesting question is not only […]
How to Improve your Google Ads Quality Score
Quality Score (or QS) is a metric used by Google to determine your Cost per Click (CPC) and position. The higher your QS, the less you’ll pay for clicks, and the higher your ad will be placed. However, although it is one of the most important aspects of your Google Ads campaigns, it is one […]
8 Simple Growth Hacks to Boost Your Business and Sales
Do you feel that you’re not utilizing certain aspects of your marketing efforts correctly or that you’re missing something? Incorporating a few growth hacks can often amplify or even create new revenue sources for your business. In today’s post, I’ll show you 8 growth hacks for businesses of all industries and sizes. These hacks can […]
23 (+1) CRO (Conversion Rate Optimization) Tips to Instantly Improve Any Website
CRO (or Conversion Rate Optimization) is the process of improving the conversion rate of a landing page or a website to generate more conversions (be it leads, sales, or any objective) from the traffic it already receives. In a way, CRO is the lowest-hanging fruit in your marketing efforts because it affects your existing traffic […]
11 Marketing Tips for Local Home Services Businesses
Do you run a local home services business but find yourself chasing work instead of providing your services to clients? Whether you’re a contractor, a handyman or own an appliance repair company, garage door repair, locksmith, plumbing, or any other local service, the tips below can easily improve your bottom line in a matter of […]
Easing PPC Competitive Research with Ad Libraries
Running a successful PPC campaign requires more than just targeting the perfect keywords and a great ad (on Google and Bing) or an extremely accurate creative that meets the users exactly when they’re about to make a purchasing decision (on Meta and TikTok). Most advertisers don’t run their campaigns in a vacuum, and to rise […]
Should You Use Broad Keywords on Google Ads?
In the last two years, Google representatives started offering advertisers to use broad match type keywords instead of phrase and exact, which were the standard at the time. In the last year, they took it a step further, pushing advertisers to experiment with broad keywords and even allowing them to turn all of a campaign’s […]
How to Stop Getting Spam Leads
Fake leads are a pain point in many types of campaigns. They waste advertising budgets, and they mess up the conversion algorithm of some automated bidding strategies. That said, there are a few easy and effective ways to fight fake and spam leads, and today we’ll review them, each with its pros and cons. What […]
12 Ways to Instantly Earn More From Your Etsy Store
Etsy is the world’s biggest marketplace for handmade items. In most cases, if you chose Etsy as your main storefront, it’s because your products won’t fit bigger marketplaces, such as Amazon or eBay, in either pricing or demand. Etsy buyers are willing to pay more for higher-quality and unique items, but some categories are extremely […]